The 40+ Method · Est. fitafter40.fit

The Man You Are
At 40 Decides
The Man You'll Be
At 60.

A premium training method for men who refuse to accept that their best years are behind them. Built by a 44-year-old ex-professional athlete and S&C coach — for men who hold themselves to a higher standard.

Begin Your Legacy

£50/month · Cancel anytime · Founding members only

"

ACL reconstruction. Full ankle and foot reconstruction. Hip replacement. I still surf, I still train, I still perform. That is not luck. That is methodology.

— Chris Shelmerdine, Age 44

The Legacy Principle

Your body at 40 is not a limitation.
It is the product of every decision you've made until now.
Your body at 60 will be the product of every decision you make from here.

The question is not whether you still can.
The question is whether you will.

The reality

What changes after 40.
And what doesn't have to.

01

Your metabolism has shifted

Testosterone naturally declines from your mid-30s. Muscle mass becomes harder to retain. But with the right training stimulus and nutrition, you can reverse years of decline — and the science backs this unequivocally.

02

Recovery demands respect

The training that worked at 25 will break you at 44. Not because you're weaker — because your body is wiser. It demands more recovery, more precision, and more intelligence. This programme delivers all three.

03

Most programmes aren't built for you

The fitness industry is designed for 22-year-olds. Generic programmes ignore joint health, hormonal context, recovery capacity, and the reality of a busy professional life. Legacy was built for none of that.

04

Consistency beats intensity

The men who look exceptional at 50 and 60 aren't the ones who trained hardest — they're the ones who trained consistently for years. Legacy is built around sustainable, intelligent progression. Not punishment.

3
Major surgeries — still going strong
44
Age of your coach
20+
Years coaching experience
Pro
Rugby career background
S&C
Certified strength & conditioning

Your coach

I am the proof,
not just the coach.

At 44, I am asked the same questions every week. What do I eat? How do I train? How do I stay in this kind of shape while running a business and living a full life?

The answer isn't a secret. It's a system. One built over two decades as a professional athlete and certified strength and conditioning coach, refined through working with hundreds of men — and tested on myself in ways most coaches never face.

I've had an ACL reconstruction during my playing days. A full ankle and foot reconstruction. And three years ago, a full hip replacement.

I still surf. I still train. I still feel strong, functional and capable of doing everything I want to do in life.

That is not luck. That is methodology. And it's the same methodology I've used with clients navigating their own injuries, surgeries and setbacks — getting them back to doing what they love, stronger than before.

I built Legacy because the men asking me these questions deserve a proper answer. Not a generic programme. Not recycled advice. The exact methodology I live by every single day.

At this price point, I take your results personally. This is not a drop-and-disappear programme. It is a commitment — from both of us.

What's included

Six pillars of
the Legacy method.

📋
8-Week Training Programme

A fully structured, progressive 8-week programme with gym and home alternatives for every movement. 3–4 sessions per week, 60 minutes each. New programme every 6–8 weeks.

🎥
Full Exercise Video Library

Technique demonstration for every movement in the programme. Precise coaching cues, common error corrections, and progression guidance.

🥩
Nutrition Architecture

A complete nutrition framework built around the physiology of men over 40. Protein targets, calorie guidance, meal structure, and the hormonal context most coaches never mention.

🔄
Recovery Protocol

Sleep optimisation, active recovery, mobility work, and stress management — the pillars of performance that become increasingly important with every passing year.

📊
Progress Tracking System

A structured weekly check-in system so you always know if you're progressing, stalling, or overreaching. Data-driven adjustments built in.

👥
Private Member Community

A private group of men holding themselves to the same standard. Ask questions, share progress, stay accountable. Direct access to coaching guidance.

Investment

One decision.
Lasting results.

Founding Member Access

Monthly Membership

£50

per month

Founding member rate — price increases after launch

  • Full 8-week Legacy Training Programme
  • Complete exercise video library
  • Nutrition framework and macro guidance
  • Recovery and lifestyle protocol
  • Progress tracking system
  • New programme every 6–8 weeks
  • Private founding member community
  • Direct coaching access
  • Your rate locked in — never increases
  • Cancel anytime
Begin Your Legacy

Founding member spots are strictly limited.
Once filled, this rate will not be offered again.

Questions

Frequently asked

Do I need a gym membership?

The programme is designed for a commercial gym. Home alternatives are provided for every exercise for those with a solid home setup — dumbbells, resistance bands, and a bench cover the majority of the programme.

I haven't trained seriously in years. Is Legacy right for me?

Yes. The programme is designed to meet you where you are. Week one is built around establishing movement quality and building a foundation — not destroying you. You will be challenged, but never recklessly.

What makes this worth £50 a month?

A single session with a qualified S&C coach costs £60–100. Legacy gives you a complete, professionally designed programme, nutrition framework, recovery protocol, community access, and new programmes every 6–8 weeks — all for £50/month as a founding member. The question isn't whether it's worth it — it's whether you are.

How does the founding member rate work?

Lock in today and that rate is yours permanently. As the programme grows and the price increases, your membership never changes. You are rewarded for being early.

Can I cancel?

Yes, at any time. No contracts, no penalties. Though in our experience, the men who commit to this don't want to leave.

The best time
to start was yesterday.
The second best is now.

Every week you wait is a week of progress lost. The men who joined first will be the ones with results to show in 8 weeks.

Begin Your Legacy — £50/mo